Last updated: May 2026
1. Introduction
VitMax.uk uses cookies to keep the site working, analyse traffic, and track affiliate link clicks. This policy explains what cookies we set, why we set them, and how you control them. We follow the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR.
2. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They let the site remember information between pages and visits.
3. Cookies We Use
Essential cookies keep the site functional. They enable navigation, page loading, and affiliate link routing. We do not need your consent for these.
Analytics cookies tell us which pages visitors view, how long they stay, and where they leave. We use Google Analytics and Google Tag Manager (GTM-MRR2D9N4) for this. These cookies only activate if you accept analytics cookies.
Affiliate cookies track clicks on Amazon links. As an Amazon Associate, we earn a commission on qualifying purchases at no extra cost to you. These cookies only activate if you accept them.
We do not set advertising cookies or share your data with third parties for ad targeting.
4. Third-Party Cookies
When you click an Amazon link, Amazon sets its own cookies on their site. We do not control those. See Amazon’s Cookie Policy at amazon.co.uk for details.
Google Analytics and Google Tag Manager also set cookies. See Google’s Privacy Policy at policies.google.com for details.
5. Cookie Retention Periods
| Cookie type | Retention |
|---|---|
| Essential | Session or up to 1 year |
| Analytics (Google Analytics) | Up to 2 years |
| Affiliate (Amazon) | Up to 90 days |
6. Your Choices
When you first visit VitMax.uk, a cookie banner gives you three options:
- Accept All — we set essential, analytics, and affiliate cookies
- Reject All — we set essential cookies only
- Customise — you choose which categories to allow
You change your preferences at any time via the cookie settings link in the footer. Blocking analytics or affiliate cookies does not affect your ability to browse the site. Blocking essential cookies may cause some pages to load incorrectly.
7. Managing Cookies in Your Browser
You also control cookies directly in your browser. Links to instructions for major browsers:
- Chrome: support.google.com/chrome/answer/95647
- Firefox: support.mozilla.org/kb/cookies-information-websites-store-on-your-computer
- Safari: support.apple.com/guide/safari/manage-cookies
- Edge: support.microsoft.com/microsoft-edge/delete-cookies
Note that browser-level blocking overrides your banner preferences.
8. Changes to This Policy
We update this page when our cookie use changes. The date at the top shows when we last made changes. Continued use of the site after an update does not constitute consent — your banner preferences remain in effect.
9. Contact
Questions about this policy? Contact us at admin@vitmax.uk or via the Contact page.